Celebrity Business Moves This Week: The Kelce Brothers, Megan Thee Stallion, Dude Perfect & More
Here are the biggest celebrity business moves of October 11–17, 2026, from the Kelce brothers' $20M beer financing deal to Megan Thee Stallion's Gymshark partnership and Dude Perfect's Disney deal.
Celebrities Are Out Here Making Money Moves, Not Just Headlines
Hollywood apparently looked at the traditional celebrity paycheck and said, “Cute, but what else you got?” This week, October 11–17, 2026, celebrities were busy making business deals, securing financing, launching partnerships, and turning their personal brands into serious money-making machines. From beer and gym gear to Disney and fast food, the entertainment industry's side hustles are looking suspiciously like full-time empires. Let's get into who's making moves and why they matter.
Travis and Jason Kelce: Beer, Brothers, and $20 Million
Travis and Jason Kelce are proving that life after—or alongside—football can be pretty lucrative, especially when beer is involved. Their company, Garage Beer, secured a $20 million revolving credit facility from Tiger Finance, giving the business access to capital as it grows. Before anyone imagines the brothers casually depositing $20 million into their checking accounts, this is a financing arrangement, not a personal payday or an equity sale.
Still, securing that kind of credit means Garage Beer is playing a much bigger game than selling a few cold ones at a backyard barbecue. Somewhere, a business school professor is explaining credit facilities while Travis is probably making it sound way more entertaining.
Megan Thee Stallion: Hot Girl Fitness Has Entered Its Corporate Era
Megan Thee Stallion is taking her fitness lifestyle to the bank through a multiyear partnership with Gymshark, becoming the fitness apparel company's first celebrity ambassador. The collaboration includes the “Megan Does Gym” campaign and a product drop scheduled for October 22. It's a clever match: Megan already has an established fitness identity, and Gymshark gets someone whose fans actually pay attention when she talks about working out.
Instead of a random celebrity posing with a protein shake and calling it wellness, this partnership feels like a natural extension of her brand. Hot Girl Summer apparently has a year-round membership now.
Dude Perfect and Disney: YouTube Fame Just Got Mouse-Eared
Dude Perfect is taking its trick shots into Disney territory. On October 15, Disney announced a broad partnership with the sports entertainment creators spanning content, sports, consumer products, and experiences. Selected content will also reach audiences through Disney+, ESPN, and Disney's social platforms.
That's a major opportunity for a creator group that built its business around extraordinary shots, friendly competition, and making everybody else feel wildly unathletic. More importantly, it illustrates how YouTube creators can evolve into entertainment franchises with distribution, merchandise, and licensing potential. Mickey Mouse knows a scalable business opportunity when he sees one.
Kevin Hart, Paris Hilton, and Doja Cat: Taco Bell Has Entered the Celebrity Group Chat
Taco Bell decided regular menu promotions weren't dramatic enough, so it brought in Kevin Hart, Paris Hilton, and Doja Cat for a series of $4 celebrity meal promotions. Hart's promotion began October 13, with Hilton scheduled for October 20 and Doja Cat for October 27.
The idea is simple: combine recognizable personalities, affordable food, and enthusiastic fan bases to encourage people to make another Taco Bell run. It's celebrity marketing designed to turn attention into purchases, not just likes. Because apparently nothing says star power quite like convincing somebody to leave the house for a four-dollar meal.
Becky G and GUESS: Denim Gets a Pop-Star Upgrade
Becky G is bringing her star power to GUESS as the face of its B Jean campaign, leaning into nostalgic early-2000s denim aesthetics. For GUESS, this is about more than a familiar face in a pair of jeans. It's an opportunity to connect a longtime fashion brand with younger audiences through music, culture, and personal style.
For Becky G, it's another commercial partnership reinforcing her appeal beyond the recording studio. Low-rise nostalgia may be debatable, but the business logic behind pairing pop stars with fashion brands is pretty straightforward.
Heidi Klum and Dos Equis: Halloween Is Officially a Business Model
Heidi Klum has spent years becoming practically synonymous with extravagant celebrity Halloween celebrations, and beverage brands have noticed. Dos Equis was announced as the official beer partner of her annual Halloween event, with the collaboration extending into sponsorship and promotional content. It's an interesting example of turning a recurring cultural moment into an ongoing commercial asset.
Klum isn't simply lending her name to a product; she's built an occasion that brands want to be part of. At this point, her Halloween party has better sponsorship potential than some professional sports events. The costumes are probably more expensive, too.
The real story behind this week's celebrity business moves isn't just who signed a deal. It's how differently celebrities and creators are using their influence. The Kelces are accessing growth financing for an operating business. Dude Perfect is expanding its entertainment ecosystem. Megan Thee Stallion is deepening a commercial relationship that fits her public identity. Meanwhile, Taco Bell, GUESS, and Dos Equis are tapping recognizable personalities to reach specific audiences.
Not every endorsement builds ownership or long-term wealth, but the smartest celebrity business strategies connect attention to something sustainable. Followers are nice. Distribution, repeat customers, and reliable revenue? Even nicer.
Your Brand Doesn't Need a Celebrity Budget to Make a Big Move
Here's the good news: you don't need millions of followers, a Disney deal, or a brother who played in the NFL to build a memorable brand. You do need a clear identity, smart positioning, and creative marketing that connects with your audience. That's where Studio Diaani comes in.
Ready to make your business look less like a side hustle and more like the brand everyone should be talking about? Visit studiodiaani.com and start making your own business moves. Celebrity-sized ambition, without the celebrity-sized invoice.
References
People — Travis Kelce's Garage Beer With Brother Jason Secures $20M Finance Deal
Kicks and Grips — Megan Thee Stallion Becomes Gymshark's First Celebrity Ambassador
The Walt Disney Company — Dude Perfect Creative Partnership
People — Taco Bell Launches Celebrity Meals With Kevin Hart, Paris Hilton, and Doja Cat
Harper's Bazaar — Becky G on Her GUESS Jeans Campaign
Drinks Intel — Heineken Partners With Heidi Klum for Dos Equis Halloween Push
Coverage period: October 11–17, 2026. Announced promotional dates and launches may occur after this period.
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