Celebrity Business Moves This Week: Donatella Versace, Kendall Jenner & Kate Moss Make New Power Plays
Celebrity business moves this week include Donatella Versace’s new REVOLVE venture, Ashton Hall’s consumer-product expansion, Kendall Jenner’s Beats campaign, and more proof that fame is increasingly becoming a business model.
Donatella Versace Is Building Again—Because Apparently One Fashion Empire Wasn’t Enough
Donatella Versace is wasting very little time figuring out her next chapter. The designer has teamed up with digital fashion retailer REVOLVE on an independent fashion and beauty venture aimed largely at Millennial and Gen Z shoppers. The partnership combines Donatella’s creative direction and cultural name recognition with REVOLVE’s e-commerce, marketing, data, and younger customer base.
She brings the fashion instincts, REVOLVE brings the internet machinery, and everybody hopes your credit card is nearby. The venture follows Donatella’s departure as Versace creative director and Prada’s acquisition of Versace, making this less of a celebrity capsule collection and more of a serious attempt to build something new.
Ashton Hall Wants to Turn Internet Fame Into an Actual Product Aisle
Fitness and lifestyle creator Ashton Hall is also moving beyond views, memes, and aggressively organized morning routines. Hall and licensing company TreImage announced a strategic partnership designed to expand his personal brand into consumer products including fragrance, skincare, apparel, footwear, accessories, and jewelry.
That's essentially the entire mall minus Auntie Anne’s. The interesting part is the business model... rather than launching one random branded product and hoping followers buy it, the partnership is structured to build Hall into a multi-category licensing platform in domestic and international markets.
Kendall Jenner Keeps Doing What Celebrities Do Best: Making Products Look Cooler
Kendall Jenner appeared in the launch campaign for Beats 360, continuing the increasingly blurry relationship between celebrity, creator, model, and marketing distribution channel. The campaign puts Jenner at the center of Beats’ new headphone push, using her cultural reach to introduce the product as something closer to a lifestyle object than another piece of electronics.
It may be a traditional brand partnership rather than a founder play, but it demonstrates why celebrity businesses have become so valuable... attention itself is now infrastructure. A star who can introduce a product to millions of people before lunch is effectively bringing a media company to the deal.
Kate Moss and Hunter Are Monetizing a Very Famous Pair of Boots
Hunter, meanwhile, reached directly into fashion history for its 170th-anniversary campaign by bringing in Kate Moss. The partnership revisits the model’s famously influential festival-era relationship with Hunter boots while promoting updated versions of the footwear.
This is clever commercial nostalgia... instead of hiring a celebrity who merely looks good in the product, Hunter is using someone already embedded in the product’s cultural mythology. Basically, the old paparazzi photos have become intellectual property with excellent cheekbones.
The more interesting story behind these deals is the continuing evolution from celebrity endorsement to celebrity enterprise. Donatella Versace is entering a new venture, Ashton Hall is building a licensing platform, and established brands are still using personalities such as Jenner and Moss as powerful distribution engines. The common currency is audience attention—but increasingly, the sophisticated play is figuring out how to convert that attention into intellectual property, products, equity, or long-term commercial infrastructure instead of collecting one advertising check and going home.
Build the Brand Behind the Attention
Having an audience is useful. Knowing what to build for that audience is where things get interesting. For brand strategy, creative direction, positioning, digital experiences, and ideas designed to turn attention into something people actually remember, visit studiodiaani.com.
References
Reuters — September 21, 2026: “Donatella Versace partners with Gen Z fashion retailer REVOLVE.” Read the Reuters report
The Brand Waves — September 27, 2026: Coverage of Beats 360 featuring Kendall Jenner and other recent brand campaigns. Read The Brand Waves report
Fashionista — September 25, 2026: “Weekly Drop Watch: Kate Moss x Hunter, Merit x Erdem, Dieux x Fishwife and More.” Read the Fashionista report
Business Times Journal — September 28, 2026: Coverage of Ashton Hall and TreImage’s strategic consumer-products licensing partnership.
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