Celebrity Business Moves This Week: Druski Gets Equity, DiCaprio Goes Green, and Piqué Bets on Chocolate
Discover this week's biggest celebrity business moves, from Druski's gopuff equity deal to Leonardo DiCaprio's green investment and celebrity beauty brands.
Hollywood Has Entered Its CEO Era
Apparently, being famous, rich, and ridiculously photogenic just isn't enough anymore. Celebrities are collecting business ventures like the rest of us collect streaming subscriptions. This week, October 5–9, 2026, brought everything from tech investments and chocolate startups to equity deals and beauty launches. And while some stars are still happily cashing endorsement checks, others want a piece of the actual company. Because why just promote the bag when you can own a percentage of it?
Druski Secures the Bag — Literally, With Gopuff
Comedian Druski is taking his business seriously, even if his comedy suggests otherwise. On October 9, the entertainer announced a multiyear strategic partnership with delivery platform gopuff, complete with an equity stake. The partnership will bring exclusive products, fan experiences, and opportunities connected to his Coulda Been Records and 4Lifers Entertainment brands. Druski isn't just delivering laughs anymore. He's getting a slice of the delivery business itself. The financial terms weren't disclosed, but the ownership component makes this more than your average sponsored Instagram post.
Leonardo DiCaprio Wants to Save the Planet and Invest in It
Leonardo DiCaprio is putting more money where his environmental messaging is. On October 8, Swedish clean-energy company Elvy announced the actor as an investor. Elvy helps homeowners access solar panels, batteries, and integrated energy technology through a subscription model. The company also reported that its 2025 revenue grew tenfold. DiCaprio's investment amount wasn't disclosed, but his interest in sustainable technology is hardly surprising. Some celebrities collect luxury cars. Leo apparently prefers companies that might help save the planet.
Gerard Piqué and Ibai Llanos Are Getting Into the Chocolate Business
Former football superstar Gerard Piqué and streaming sensation Ibai Llanos are making moves that sound suspiciously like a late-night snack craving turned into a business meeting. The duo led a €3.75 million funding round for Spanish startup Plesh, which specializes in chocolate snacks without added sugar. Announced October 5, the deal also brings them aboard as partners and cofounders. The company already sells through more than 3,000 retail locations in Spain and is eyeing international expansion. Because apparently running the Kings League wasn't enough. Now they're coming for the candy aisle, too.
Pamela Anderson Is Turning Garden Inspiration Into Beauty Business
Pamela Anderson continues her refreshingly low-maintenance beauty era, although her business ambitions are anything but low-maintenance. Her skincare company, Sonsie, introduced a limited-edition Wild Groundcherry Basic Balm inspired by fruit growing in Anderson's Vancouver garden. The $22 vegan lip balm features a subtle golden shimmer and a moisturizing peptide formula. Yes, she essentially walked into her garden and found product-development inspiration. Meanwhile, the rest of us can barely keep a basil plant alive.
Pat McGrath Takes Her Beauty Empire to the Jewelry Counter
Legendary makeup artist Pat McGrath is proving that her creative influence doesn't stop at lipstick. On October 8, she launched a jewelry collaboration with Pandora, featuring charms, rings, earrings, and pendants inspired by beauty and self-expression. Love Island USA favorite Olandria Carthen stars in the campaign, adding a little reality-TV sparkle to the mix. For McGrath, it's a smart extension of her artistic identity into another product category. Who says your makeup inspiration can't come with a matching charm bracelet?
Tate McRae Wants Her Fans to Smell Like a Hit Single
Pop star Tate McRae officially entered the fragrance business on October 1 with TATE 01, developed in partnership with Scent Beauty. The woody fragrance blends bergamot, white florals, amber, and sandalwood, with bottles priced at $58 and $82. Although it launched just before this week's roundup, the fragrance remains one of October's notable celebrity business debuts. It's a smart way to turn musical fandom into a physical product. Because apparently streaming your favorite artist isn't enough anymore. Now you can smell like her creative vision, too.
Here's the bigger picture... celebrity entrepreneurship is moving beyond putting a famous face on a product and calling it a day. Druski is getting equity, DiCaprio is investing in energy technology, and Piqué and Llanos are helping build a chocolate business. Meanwhile, Anderson, McGrath, and McRae are showing how personal brands can expand into consumer products. Of course, a famous name doesn't guarantee profitability, and the long-term returns on these moves remain to be seen. Still, the modern celebrity portfolio has room for more than movie roles, music royalties, and red-carpet appearances.
What's Your Next Big Business Move?
You don't need millions of followers, a Hollywood agent, or a ridiculously expensive skincare routine to start thinking like a brand builder. The takeaway from this week's celebrity business moves? Know your audience, build something valuable, and look for opportunities that can grow beyond a one-time paycheck.
For more conversations about creativity, business, branding, and culture, visit studiodiaani.com. Because building a brand is cool, but building one with purpose? Even cooler.
Editorial note: The article distinguishes announced equity investments and partnerships from product collaborations. Reported funding-round totals do not necessarily represent an individual celebrity's contribution.
References
Reporting and primary sources used for this article:
gopuff, October 9, 2026. Druski Takes Equity Stake in gopuff and Enters Multi-Year Strategic Partnership.
Elvy, October 8, 2026. Elvy Adds Leonardo DiCaprio as Investor.
Cinco Días / El País, October 5, 2026. Ibai Llanos and Gerard Piqué Lead €3.75 Million Investment in Plesh.
People, October 8, 2026. Pamela Anderson's Latest Skincare Launch Is Inspired by Her Garden.
Pandora, October 2026. Pandora x Pat McGrath Official Collection.
Marie Claire, October 8, 2026. Olandria Carthen Manifested Her Pat McGrath Collaboration.
Scent Beauty / PR Newswire, October 1, 2026. Tate McRae Launches Namesake Fragrance Brand.
ELLE, October 1, 2026. Tate McRae Just Launched Her First-Ever Fragrance.
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