Celebrity Business Moves This Week: Kylie Jenner, Halle Berry, Hilary Duff and More Stars Making Money Moves

Khy and Frankies Bikinis bring poolside glamour to their latest swimwear collaboration.

Discover this week’s biggest celebrity business moves, from Kylie Jenner’s new swimwear collaboration and Halle Berry’s menopause wellness launch to Hilary Duff’s colorful beauty partnership.

Celebrities Are Clocking In—and Apparently Nobody Told Them It Was the Weekend

Celebrities used to release an album, star in a movie and occasionally appear in a soda commercial while pretending the can had changed their life. These days, fame is merely the opening act. The real show involves licensing agreements, beauty brands, wellness products, fashion collaborations and carefully scheduled product drops designed to make social media algorithms break into a light sweat.

This week brought another energetic batch of celebrity business moves, with Kylie Jenner returning to swimwear, Halle Berry tackling an underserved area of women’s wellness, Hilary Duff making personal care considerably fruitier and several familiar names turning their audiences into full-scale commercial ecosystems.

Kylie Jenner and Frankies Bikinis Dive Back Into Business Together

Kylie Jenner is expanding the swimwear side of her fashion brand Khy through a second collaboration with Frankies Bikinis. Called “Fever Dream,” the collection is scheduled to launch on July 14, 2026, following the partners’ first swimwear release in 2025. Apparently one highly photographed summer was simply not enough.

The new collection was co-designed by Jenner and Frankies Bikinis founder Francesca Aiello, drawing inspiration from Los Angeles, vintage clothing and the pair’s personal wardrobes. The assortment includes string bikinis, ruched tops, cheeky bottoms and bold patterns such as leopard, cobra and camouflage. It is dramatic, playful and firmly committed to the idea that a swimsuit can... and perhaps should... have more personality than the person wearing it.

From a business perspective, returning to a proven collaborator is a sensible move for Khy. Frankies Bikinis contributes category expertise, an established swimwear audience and recognized silhouettes, while Jenner brings enormous promotional reach and a brand platform built around limited, attention-generating fashion drops. Instead of trying to reinvent the beach towel, the partners are building on a collaboration that already attracted strong consumer interest.

Halle Berry’s Respin and Joylux introduce Juicy Like a Peach, a moisture-rich vaginal gel created for intimate wellness.

Halle Berry Turns a Personal Menopause Challenge Into a Wellness Product

Halle Berry introduced “Juicy Like a Peach,” a vaginal dryness gel developed in partnership with wellness technology company Joylux. The product is designed for women experiencing dryness and discomfort during perimenopause and menopause—an audience that has historically received far less product innovation and public conversation than it deserves.

Berry has been increasingly vocal about her own menopause experience and the lack of helpful information she encountered while dealing with symptoms. The new launch connects that advocacy with her broader wellness work through Respin, the platform she founded to promote healthier and more informed approaches to midlife.

The product is priced at $59 for a one-time purchase or $43 through a subscription. It is also set to expand beyond direct online sales, with an Ulta.com launch scheduled for July 12 and availability planned at more than 400 Ulta Beauty locations beginning July 26.

This isn't simply a celebrity placing her photograph beside a product and calling it entrepreneurship. Berry is addressing an intimate but widespread health concern, using personal experience to make the conversation less embarrassing and the available solutions more visible. That combination of authenticity, education and retail distribution gives the partnership considerably more substance than the average famous-person product endorsement.

Hilary Duff brings fresh, fruity energy to Bath & Body Works’ colorful Fruit Fusion campaign.

Hilary Duff Brings Main-Character Energy to Bath & Body Works

Hilary Duff became the face of Bath & Body Works’ Fruit Fusion campaign, marking her first major beauty partnership. The campaign centers on cheerful, fruit-inspired fragrances including Watermelon Whirl and Banana Blend. In other words, the early 2000s have returned, and this time they smell like an extremely enthusiastic smoothie.

The partnership cleverly combines Duff’s nostalgic appeal with a bright, accessible collection intended for today’s personal-care shopper. Duff remains especially recognizable to millennials who grew up watching her, while her return to music gives the campaign timely relevance rather than making it feel like a purely retro endorsement.

For Bath & Body Works, Duff offers a blend of familiarity, warmth and multigenerational reach. For Duff, the collaboration provides a highly visible entry into beauty without requiring her to immediately build a fragrance laboratory, distribution network and chain of stores from scratch.

Sometimes the smartest celebrity business move is not launching another brand. Sometimes it is choosing the right existing company and arriving with good timing, a recognizable smile and a watermelon-scented body mist.

A vintage black-and-white beauty campaign captures the timeless glamour of Elizabeth Taylor behind the White Diamonds fragrance legacy.

Elizabeth Taylor’s White Diamonds Gets a New Sparkle

Revlon and the Elizabeth Taylor estate are preparing to launch White Diamonds Icon, a new addition to the White Diamonds fragrance franchise as the original scent reaches its 35th anniversary. The move demonstrates that a celebrity brand can remain commercially relevant long after its founder’s lifetime... provided the underlying product has genuine recognition and the estate does not treat the name like something discovered in a dusty Hollywood storage closet.

White Diamonds debuted in 1991 and became one of the defining examples of a successful celebrity fragrance. The release of White Diamonds Icon is therefore more than a nostalgic tribute. It's an effort to refresh a familiar asset for contemporary fragrance customers while preserving the glamour associated with Taylor.

This type of legacy-brand management has become an increasingly important part of the celebrity economy. Estates can extend a famous person’s cultural influence through carefully selected products, but the execution must feel purposeful. A classic name may open the door, yet packaging, formulation, distribution and storytelling still have to convince modern consumers to walk through it—preferably while smelling fabulous.

Princess Andre gives followers a first look at the makeup products behind her beauty brand, By Princess.

Princess Andre Previews Her Own Beauty Brand

Princess Andre teased an upcoming makeup brand called By Princess, giving followers an early look at products during a preview event. The young beauty personality has already worked with companies including Superdrug and PrettyLittleThing, but creating an owned brand represents a different level of commercial ambition.

Traditional sponsorship deals pay a celebrity or influencer to promote somebody else’s products. Ownership offers the possibility of a larger long-term reward because the founder may participate in product development, brand equity and future growth. It also brings considerably more responsibility. A flattering Instagram video is useful, but it can't formulate concealer, manage inventory or explain why an online order has been sitting in a warehouse since Tuesday.

The preview suggests Andre is attempting to turn her existing beauty audience into a more permanent business. Her familiarity with “get ready with me” content and youth-focused fashion partnerships gives the brand a natural promotional base. The larger test will be whether By Princess can move from social-media excitement to repeat customers... a transition every influencer-founded company must eventually make.

Dude Perfect brings its high-energy Squad Games competition to the road with a live arena tour.

Dude Perfect and Good Good Golf Take Their Creator Partnership Offline

Sports-entertainment group Dude Perfect and golf media company Good Good are expanding their relationship beyond collaborative videos. The companies are launching co-branded hats for children and adults through a licensing arrangement, while Good Good personalities are also expected to appear during Dude Perfect’s 22-stop Squad Games tour.

The partnership brings together two large but somewhat different audiences. Dude Perfect has significant reach among younger viewers and families, while Good Good has built a strong following among young adult golf fans. By combining merchandise, content and live appearances, the companies can introduce each brand to consumers who may know one group but not the other.

It's also a clear example of the creator economy growing up. Successful online personalities are no longer satisfied with advertising revenue and the occasional hoodie. They are building licensing businesses, touring operations, retail partnerships and product portfolios. The videos attract attention; the products and experiences create additional ways to monetize it. Somewhere, an old-fashioned television executive is staring at a trick-shot video and wondering when exactly the internet became a vertically integrated entertainment company.

The most interesting theme this week is that celebrity commerce is becoming more strategic. Jenner is repeating a partnership that already demonstrated market appeal. Berry is connecting advocacy with a tangible wellness solution. Duff is joining an established retailer whose audience fits her approachable image. The Elizabeth Taylor estate is modernizing proven intellectual property, while Dude Perfect and Good Good are combining audiences across merchandise and live entertainment.

These aren't all identical business models, nor should they be. The strongest celebrity ventures usually begin with a believable connection between the person, the audience and the product. Consumers can tell when a partnership makes sense... and they can often tell when a celebrity learned the product’s name five minutes before the campaign photo shoot.

The winning formula increasingly involves more than fame. It requires credible positioning, experienced operating partners, thoughtful distribution and a reason for the customer to return after the launch-day excitement fades. A large following may create a spectacular first weekend, but a solid product is what keeps the delivery trucks busy.

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References

1. Business Insider. “Good Good and Dude Perfect’s Next Trick: Teaming Up Across Products, Events, and More.” Published July 8, 2026.

2. People. “Halle Berry Launches New Product for Menopausal Women.” Published July 2026.

3. People. “Hilary Duff Is Fully in Her ‘Bright, Happy Phase’ with a ‘Juicy’ New Bath & Body Works Campaign.” Published July 2026.

4. Page Six. “Kylie Jenner Gives Sneak Peek at Second Frankies Bikinis x Khy Collaboration.” Published July 9, 2026.

5. Elle. “Kylie Jenner’s Khy x Frankies Bikinis Collab Is Summer’s Chicest Swimwear Drop.” Published July 10, 2026.

6. The Business of Fashion. “How to Make a Celebrity Fragrance Last Forever.” Published July 2026.

7. The Sun. “Princess Andre Shares Sneak Peek of Her Own Makeup Business Before Official Launch.” Published July 4, 2026.

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